Software Executive Magazine

OCTOBER/NOVEMBER 2017

Software Executive magazine helps software executives grow their businesses by showcasing the business best practices of our readers, executives from established and innovative software companies.

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9 The List 10 By The Numbers 12 Opinions & Challenges 11 Companies To Watch Contents SOFTWAREEXECUTIVEMAG.COM OCTOBER/NOVEMBER 2017 4 Welcome to Software Executive @SoftwareExecMag linkedin.com/company/SoftwareExecutiveMagazine w w w. S o f t w a r e E xe c u t i v e M a g . c o m Framework: O C T O B E R / N O V E M B E R 2 0 1 7 V O L . 1 N O. 2 14 Cover Story: EPOS NOW David Duncan shares his playbook for expanding a software company to the U.S. and growing 1,700% in 18 months. 30 DEVELOPER RESOURCES 5 Software Laws For Smooth Product Development SOFTWARE EXECUTIVE (ISSN: # pending) Vol. 1, No. 2. This magazine is published by VertMarkets, Inc. at Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. Phone (814) 897-9000, Fax (814) 899-5587. Copyright 2017 by Peterson Partnership. All rights reserved. Printed in the USA. SUBSCRIPTION RATES For qualified readers in the U.S. and Canada: $0. For non-qualified readers in the U.S. and all other countries: $197 for one year. POSTMASTER Send address corrections (Form 3579) to Software Executive, Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. 6 Contributor Bios 7 Viewpoint 8 Editorial Advisory Board/ Ask The Board Index: 42 LEADERSHIP LESSONS Why Great Employees Rarely Make Great Managers 38 SELLING & MARKETING Online Reviews: 4 Steps To Leverage The Power Of The Crowd 34 CHANNEL STRATEGIES 7 Lessons Learned From Building A Reseller Program 32 CHANNEL STRATEGIES What's Driving SaaS Emergence In The Channel? 28 SCALING & GROWING What Do They Want? Engaging Capital Providers 20 Persistence Personified How Rob Taylor brought online ordering platform Onosys back from the brink on the heels of a failed CEO. 24 Building A 500+ Employee Software Company In 5 Years Steve Fredette was an MIT chemistry major who is now leading a rapidly growing software company. Follow Us: 41 EXECUTIVE PROFILE Praful Saklani, Pramata

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