Software Executive Magazine

August/September 2017

Software Executive magazine helps software executives grow their businesses by showcasing the business best practices of our readers, executives from established and innovative software companies.

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10 The List 11 By The Numbers 14 Opinions & Challenges 12 Companies To Watch Contents SOFTWAREEXECUTIVEMAG.COM AUGUST/SEPTEMBER 2017 4 Welcome to Software Executive @SoftwareExecMag w w w. S o f t w a r e E xe c u t i v e M a g . c o m Framework: AU G U S T / S E P T E M B E R 2 0 1 7 V O L . 1 N O. 1 16 Cover Story: SPLICE SOFTWARE How Tara Kelly's company has maintained 92% customer retention for more than a decade. 32 DEVELOPER RESOURCES What Your Technology Stack Says About Your Company SOFTWARE EXECUTIVE (ISSN: 1521-7027) Vol. 1, No. 1. This magazine is published monthly with combined issues for Aug/Sep and Oct/Nov by Jameson Publishing, Inc. at Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. Phone (814) 897-9000, Fax (814) 899-5587. Periodical postage paid at Erie, PA 16510-4672 and additional entry offices. Copyright 2017 by Peterson Partnership. All rights reserved. Printed in the USA. SUBSCRIPTION RATES For qualified readers in the U.S. and Canada: $0. For nonqualified readers in the U.S. and all other countries: $197 for one year. POSTMASTER: Send address corrections (Form 3579) to Business Solutions, Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. 6 Contributor Bios 7 Viewpoint 8 Editorial Advisory Board/ Ask The Board Index: 42 LEADERSHIP LESSONS Goldfish, Customers, & Attention Span 38 CHANNEL STRATEGIES Defining "Channel" For Software Companies 36 SELLING & MARKETING Is Free The Right Price For Your Software? 34 SELLING & MARKETING 7 Key Questions Every Software Sales Executive Should Ask When Qualifying Leads 30 GROWING & SCALING Rules For Executing On Great Ideas 22 3 Ways To Keep Your Customer Support Team (And Customers) Happy This software company is finding creative ways to increase customer contacts, not just reduce tickets. 26 Lessons From A Serial Entrepreneur Turned Software Executive Joe Meyer has launched six successful companies. Now he has his sights set on building a best-in- class cloud ERP software solution. Follow Us: 40 EXECUTIVE PROFILE Brian Schwarz, Lattice, Inc.

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