Software Executive Magazine

August/September 2017

Software Executive magazine helps software executives grow their businesses by showcasing the business best practices of our readers, executives from established and innovative software companies.

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Why Your Technology Stack Matters From attracting developer talent to impressing investors, your stack is a representation of your business. Y O N A S B E S H A W R E D your company's personality, and outsiders can tell a lot about your company just from looking at your stack. Ev- ery tool in your stack tells a story, regardless of the reason you picked that tool. Your tech stack answers questions about corporate fit and company culture before a job candidate even steps in the door, and it answers ques- tions about scalability and innovation before your first meeting with a potential investor. Are you taking risks with your stack or using the same old tools? Are you us- ing tools that are held in low regard among developers? What problems are you solving with your stack? Are you combining tools in innovative ways that will lead to new industry standards? Have you open-sourced any of the technologies that you've built internally? For many developers, your stack is a way better test of corporate fit than talking to the people at the office or digging into your mission statement. The technology that you choose is part of the DNA of the company. If a very business has a tech stack. Your stack is the set of tools and technologies that you use in your business. It's everything from your programming language and your database all the way up to which tools the sales department uses, like SalesForce, or the accounting de- partment uses, like Bill.com. It's the tools you commu- nicate with, like Slack. It's all the software products that you use. That's your stack. WHY TOOLS MATTER You already know that the best tools cut down the amount of time you spend on tasks that can be automat- ed. Choosing the right tools means choosing efficiency, but it can also mean choosing innovation. If a company is using a tool that hasn't reached mass adoption yet, it means they have a leader in place who believes using the latest and greatest is important. This is extremely attractive—to employees, to investors, to the tech me- dia. It impacts the way your company operates and the way you are perceived. Your stack also demonstrates the extent to which you have asked and answered some hard questions: Which technologies are going to solve the problems that we have now? Do these technologies scale? Are they supported? Can we find talent that can use these technologies and is excited by them? BEYOND A TOOL BOX But your tech stack isn't just a collection of tools you need to achieve your company's mission—it's a reflection of E Attractive recruitment benefits — a generous PTO policy, a kitchen stocked with delicious snacks — may be attractive to many potential employees, but when it comes to recruiting the top developer talent, these extras don't go very far. Today's superstar engineers want perks, but what they really need to see to get them excited about your company is a killer tech stack. For many developers, your stack is a way better test of corporate fit than talking to the people at the office or digging into your mission statement. Y O N A S B E S H A W R E D F o u n d e r & C E O , S t a c k S h a r e DEVELOPER RESOURCES Framework By Y. Beshawred WHY YOUR TECHNOLOGY STACK MATTERS SOFTWAREEXECUTIVEMAG.COM AUGUST/SEPTEMBER 2017 32

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