Software Executive Magazine

December 2017

Software Executive magazine helps software executives grow their businesses by showcasing the business best practices of our readers, executives from established and innovative software companies.

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DR. SHERRY WALLING LICENSED PSYCHOLOGIST AND FOUNDER OF ZENFOUNDER Who isn't feeling stressed with Q4 wrapping up and the holidays approaching? Dr. Sherry Walling knows what this stress can do to software executives. Her life's work is to help high-performing professionals maintain personal sanity and find a sense of fulfillment. She's married to a serial entrepreneur so she's seen firsthand what it's like in the trenches of the tech world. On page 42, Walling calls out some of the causes, symptoms, and treatments for executive burnout. Burnout: The Subtle Shift You Can't Afford To Ignore . . . . . . . . . . . . p . 42 IVAN RUZIC VP, THE CORUM GROUP When Ivan Ruzic delivered a keynote at our ISV Insights conference in Philadelphia back in October, his presentation stole the show. His 30+ years in software have included virtually every senior executive position at both startups and mature companies across the globe. He's successfully sold his own software companies, and he's the guy you want in your corner when you're ready to sell yours. Check out page 8 where Ruzic provides a quick-hit list of ways you can increase your software company's value today. 8 Ways To Increase The Value Of Your Software Company . . . . . . . . . . p . 8 QUANG HOANG COFOUNDER/CEO, PLATO Ever wish you could pick up the phone and ask an engineering manager at Google how you should deal with a developer's drop in performance? Quang Hoang, cofounder and CEO of Plato, can make that intro for you. His network includes engineering leaders at companies like Slack, Box, Google, and Zendesk. He's a Y Combinator grad who knows firsthand how to turn young, aspiring engineers into rock stars. Tear out pages 34-35 about the importance of mentoring programs and hand it to your engineering managers and your best young developers. How Good Engineering Managers Become Great Engineering Leaders . . p . 34 WILL CORDES FOUNDER, CORDES CONSULTING Calling Will Cordes a "consultant" is an understatement. Yes, he provides outsourced CFO and consulting services for software businesses. But he also leads corporate development and M&A for a Thoma Bravo-backed SaaS platform, and he's a successful investor himself (with exits like Dollar Shave Club in his portfolio). On pages 32-33 he explains why financial modeling should include functional leaders across the business, not just the CFO. He spells out six focus areas that should shape every software company's financial model. 6 Focus Areas For Shaping A SaaS Financial Model . . . . . . . . . . . . . p . 32 Contributors CONTRIBUTORS Inside SOFTWAREEXECUTIVEMAG.COM DECEMBER 2017 5 SOFTWARE EXECUTIVE 5340 Fryling Rd., Suite 300 Erie, PA 16510-4672 Telephone: 814 897 9000 Fax: 814 899 5587 WWW . SOFTWAREEXECUTIVEMAG . COM CHIEF EDITOR Matt Pillar / Ext. 240 matt.pillar@SoftwareExecutiveMag.com EXECUTIVE EDITOR Abby Sorensen / Ext. 243 abby.sorensen@SoftwareExecutiveMag.com CEO Jon Howland / Ext. 203 jon.howland@SoftwareExecutiveMag.com PUBLISHER Tim Ulrich / Ext. 245 tim.ulrich@SoftwareExecutiveMag.com MANAGING EDITOR Angel Clark / Ext. 285 angel.clark@SoftwareExecutiveMag.com DIGITAL EDITORIAL DIRECTOR Jon Dudenhoeffer / Ext. 409 jon.dudenhoeffer@SoftwareExecutiveMag.com ART DIRECTOR Anna Cooney / Ext. 258 anna.cooney@SoftwareExecutiveMag.com CIRCULATION DIRECTOR Melinda Reed-Fadden / Ext. 208 subscriptions@SoftwareExecutiveMag.com REPRINTS, ePRINTS, NXTprints The YGS Group 717-730-2268 BusinessSolutions@theYGSgroup.com www.theYGSgroup.com MANAGE SUBSCRIPTIONS Subscription/Address Correction/Cancel www.SoftwareExecutiveMag.com 814-897-9000 subscriptions@SoftwareExecutiveMag.com (Reference 16 digit # on mailing label, title of publication, your name and ZIP code) DECEMBER 2017 VOL. 1 NO. 3

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