Software Executive Magazine

February/March 2018

Software Executive magazine helps software executives grow their businesses by showcasing the business best practices of our readers, executives from established and innovative software companies.

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Page 13 of 43

PARTNERING SUCCESS: G E T T I N G P A S T P R E S S R E L E A S E M O D E This global software company's growth hinges on North American partnerships built around metrics, incentives, and engagement – not by collecting as many new partner announcements as possible. A B B Y S O R E N S E N Executive Editor @AbbySorensen_ ◀ B U T C H L A N G L O I S Country Manager North America Vend PARTNERSHIPS exclusive feature By A. Sorensen PARTNERING SUCCESS: GETTING PAST PRESS RELEASE MODE SOFTWAREEXECUTIVEMAG.COM FEBRUARY/MARCH 2018 14

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